Mobile apps don’t end with development, but extends to marketing, analytics, user experience, optimization, security, keeping pace with technology trends. A winning mobile app is a combination of various factors that contributes toits success in a big way.
Mobile development is a journey with so many stages including strategy, design, development, testing, deployment and promotion. A successful mobile strategy enables clients to learn how their businesses can leverage mobile products. There are three important phases in mobile development such as business requirements, development, and performance. There are so many ways for running a successful mobile app development campaign.
Requirements In the requirements phase, you just find out the features a mobile app needs for your business. You need to create a mobile app life cycle to leverage mobility, because mobile is a long-term process. It should be treated with utmost care so as to build a mobile presence. Thinking short-term perspective is a mistake and end-to-end idea of what you’re trying to achieve in mobility from a business outlook. It’s not simply you need an app, hire a mobile developer, and publish it on the App Store and stay cool. Thisis one of the biggest hurdles in mobility, going short.
Development Don’t clone a website for mobile devices and say we’re done. You must customize the mobile app in the context of users. Desktop computers to mobile conversion may be easy but there are lots more in it. You can get all things done in a mobile as you do those in your website. The likely scenario is to save time using the mobile app while you are standing in a queue and want to finish things with your brand. But you are probably not going to accomplish everything from your mobile phone while you arewaiting.
Mobilize your business The upcoming mobile trends clearly show that mobile internet usage is high and there is a substantial rise in the traffic from mobile devices. The whole idea is to accomplish whatever is possible in mobility from a business perspective.
Performance There are various metrics that needs to be developed for tracking the performance of mobile application. These results in significant increase in revenue, sales lead generation, etc. There are also other metrics such as downloads, usage, social marketing, user reviews, ratings and press release to make the app more effective.
Technology The mobile application development process is designed and developed iteratively using Agile Scrum methodology. Suppose if the iPhone app developer builds the app and then simulates it in an iPhone application and later on customizes according to business requirements.
Cross platform apps cross platform apps provide the rich native experience and it has to worked out with clients to figure out the targeted platform, performance, UI and other issues, access to sensors, and then create the best-fit mobile solution for business.
Distribution After release, the app is distributed in the App store, Google Play or elsewhere and a number of metrics like reviews and ratings, and usage begins to flow. It is pertinent to know usage, problems, access and other parts of the application. It doesn’t end with distribution and you should devise a mobile marketing strategy after launching the product so as to ensure that it drives people to download your app.