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How to market your iPhone mobile apps?

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1 How to market your iPhone mobile apps? on Thu Jan 31, 2013 8:34 pm

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App Store is very competitive with over 700,000 apps, 25 billion downloads and still counting. Leading industry experts forecast Apple could nearly sell 23 million new iPhone 5 devices by the end of 2012. Apple has sold so far 85 million iPhone since 2007 and 34 million i Pad since 2010. But all the apps are not successful with onlyselect few that are innovative and intuitive apps. There are countless apps which are neglected. There are a growing number of developers with lot of expectations of delivering chart buster apps. iPhone app developer is making millions of dollars on just app ideas. A successful marketing strategy should be adopted to become a winning app with lot of downloads and sales. If you are a mobile app developer and want to develop an iPhone app, you need to understand the rankings,how the app ecosystem work and focus on the target segment which clearly differentiates the best from others. The app marketing methods you adopt reveal a lot which can be used for maximizing the success rate with apps. How to popularize your app which is much talked by people, and make them buy it, and share it with friends?
If you follow the simple rules given below, you will improve your chances of making it a winning app. These tips and tricks are simple and they aremostly neglected during the marketing plan.
*. Unique value The best way to position your app is to stand out from the crowded App Store. This can be achieved by building a unique app that is inspiring and encouraging. There are thousands of apps which are run-of-the mill kind of apps with mobile app developer trying to make some quick money. Try to develop up a new product or make add-on to the existing categories. It will be an uphill task to push your app if you are just trying to make some improvements to somethingwhich is already available.
*. Innovation When you want to launch your application, or already available in the market and you want to maximize the exposure of the app so that new users can download apps weeks or even months after the launch. What kind of target audience you are going to need? How to popularize your app in many places?
*. Out of the box ideas Very few apps have the ability to spin out new categories in the App Store. Unless you have an out of the box app idea, make some improvisations to the existing category on the feature or leveraging the hardware for creating aunique experience. This way you can spark interest and grab the attention of the crowd and that’s how you have to sell the apps in the App Store.
*. Target audience Analyze your app ideas, research competitors andidentify the target audience to evaluate sales potential.
*. Promotions through dedicated website
Create a website to promote your app and use App Store for distribution of the product. You have to provide links to the App in the App Store so that whoever finds your app can find their wayto your website directly. Concurrently, provide custom links from your own website to the App Store. In-app Marketing There are various business models to monetize your app such as in-app advertisements, affiliate programs, and In-App Purchases.
*. Social Media integration Integration your app with social networks such Twitter and Face book. Use Twitter as a tool for people to talk about your app and gain visibility for better sales. Improve conversations through unique value of the app.

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